Privacy Policy

Effective Date: February 1, 2026
Last Updated: February 1, 2026

The Danville Hotel Collection (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, make a reservation, or interact with our hotels, services, advertising, or digital platforms.

This policy applies to all properties operated under the Danville Hotel Collection, including The Laurel, The Bee, The Holbrook, and any future affiliated properties.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Make a reservation or purchase services
• Create an account or guest profile
• Sign up for newsletters or marketing communications
• Contact us via phone, email, or web forms
• Participate in surveys, promotions, or events
• Join waitlists or request event or stay information

This information may include:

• Name
• Email address
• Phone number
• Mailing or billing address
• Payment information
• Date of birth
• Guest preferences and special requests
• Stay history and transaction details

Automatically Collected Information

When you visit our websites, we may automatically collect:

• IP address
• Browser type and version
• Device identifiers
• Operating system
• Referring URLs
• Pages visited and time spent
• Click behavior and navigation patterns
• Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

• Process reservations and payments
• Manage your stay and deliver requested services
• Send confirmations, updates, and operational communications
• Provide customer support and respond to inquiries
• Personalize guest experiences and remember preferences
• Send marketing communications (where permitted by law)
• Improve website functionality and guest experience
• Conduct analytics and performance monitoring
• Comply with legal and regulatory obligations
• Protect guests, staff, and business operations from fraud or misuse

3. How We Share Your Information

We do not sell your personal information.

Service Providers

We may share information with trusted third-party service providers that assist with:

• Reservation and property management systems
• Payment processing
• Email and marketing platforms
• Website hosting and maintenance
• Data analytics and performance monitoring
• Digital advertising and remarketing services

Business Partners

Limited information may be shared to facilitate:

• Curated guest experiences
• On-property events or programming
• Partner offers connected to your stay

Legal Requirements

We may disclose information when required to:

• Comply with applicable laws or legal processes
• Respond to lawful requests from public authorities
• Protect the rights, safety, and property of our guests, staff, or business

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Ensure website functionality
• Remember preferences
• Perform analytics
• Deliver relevant advertising

Cookie types may include:

• Essential cookies
• Performance cookies
• Functionality cookies
• Marketing and advertising cookies

You may manage cookies through your browser settings. Disabling cookies may affect website functionality.

5. Analytics & Digital Advertising

Google Analytics

We use Google Analytics to understand website usage and improve performance. Google may use collected data to personalize ads within its network. You may opt out using the Google Analytics Opt-Out Browser Add-on.

Behavioral Remarketing

We and third-party vendors (including Google) use cookies to:

• Display ads after visits to our websites
• Measure ad performance
• Deliver relevant advertising

Google Ads & Enhanced Conversions

We may use Google Ads Enhanced Conversions to improve tracking accuracy. When you complete certain actions (such as booking), we may securely hash and transmit limited data such as:

• Email address
• Phone number
• Name
• Physical address

6. Third-Party Links

Our websites may link to external sites. We are not responsible for their content or privacy practices and encourage reviewing their policies.

7. Data Security

We implement reasonable safeguards, including:

• SSL/TLS encryption
• Secure payment processing
• Access controls
• Regular security reviews
• Staff training on data protection

8. Data Retention

Personal information is retained only as long as necessary for operational, legal, or reporting purposes, after which it is securely deleted or anonymized.

9. Your Privacy Rights

Depending on your location, you may have rights to:

• Access personal information
• Correct inaccurate data
• Request deletion
• Opt out of marketing communications
• Request data portability
• Restrict or object to processing

California Residents (CCPA)

You may request disclosure or deletion of personal information collected.

European Residents (GDPR)

You may lodge a complaint with your local data protection authority.

10. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children.

11. International Data Transfers

Your information may be processed or stored outside your country of residence.

12. Policy Updates

We may update this Privacy Policy periodically. Continued use of our services constitutes acceptance of any updates.

13. Contact Us

Danville Hotel Collection
Danville, Virginia
Email: info@danvillehotelcollection.com